1 to 1 Marketing with the iGEN3

One-to-One Marketing can be thought of as "treating different customers differently" - that is, telling them apart and remembering them individually, interacting with them, and then customizing the product or service to each customer's own, individual needs. This implies three distinct computer capabilities - the database, interactivity, and mass customization.

The Xerox iGEN3 will allow METRO to produce full color, personalized and customized printed materials for its clients needing a fast turnaround for short run jobs. With a print speed of 110 impressions per minute, the iGEN3 can print on a wide variety of stocks including coated or uncoated, textured or smooth and weights from 16 lb. to 18 point. The iGEN3 new is designed for on-demand printing of brochures, books, flyers, postcards, newsletters, catalogs, manuals, or point of purchase materials, or most any other special application that a client may have.

The iGEN3 is the latest in digital printing. It is the fastest, color digital press in the Xerox fleet. With unmatched capacity and speed, the iGEN3 is the hottest machine in the market. METRO is excited to be a part of this new evolution of direct mail marketing.